No Tobacco Day

No Tobacco Day is observed around the world every year on May 31. It is meant to encourage a 24-hour period of abstinence from all forms of tobacco consumption. The day is further intended to draw global attention to the widespread prevalence of tobacco use and its negative health effects. The theme of this year’s campaign is “Ban tobacco advertising, promotion and sponsorship.” Click here for more information.

Dr. Jean Kilbourne is internationally recognized for her critical studies of tobacco and alcohol advertising. In “Pack of Lies: The Advertising of Tobacco,” Dr. Kilbourne exposes how pernicious and deadly cigarette marketing is, and shows how the media cooperate with this industry that will kill one out of every ten people alive today worldwide.

Cigarettes actually kill more people every year than all other addictions combined. To make up for the smokers who are dying from their product and the others who are quitting smoking, tobacco companies need to get 3,000 new smokers a day. People rarely start smoking after the age of 25. Almost every adult smoker is a child smoker who grew up, which means that children are the target of cigarette advertisements.

It is no accident that 90% of kids who smoke purchase the three most heavily advertised brands, and elementary school students recognize Joe Camel© more readily than Mickey Mouse©. Girls are targeted by implying that smoking keeps you slim. All cigarettes aimed at women have words like slim, slender, etc. in the name and/or advertisement.

In “Deadly Persuasion: The Advertising of Alcohol & Tobacco” (shown below), Dr. Jean Kilbourne exposes the manipulative marketing strategies and tactics used by the tobacco and alcohol industries to keep Americans hooked on their dangerous products. Illustrating her analysis with current advertising examples, she presents a compelling argument that these cynical industries have a clear understanding of the psychology of addiction.

(The 1st half of this 7-minute video is about cigarettes, and the 2nd half is about alcohol.)

Additional Resources:

No Tobacco – This site offers educational videos, K-12 assembly programs, speakers, quit smoking info, anti-tobacco news, and anti-smoking links.

Tobacco Free Kids – Emphasis on how tobacco companies market their products to youth.

10 ways to keep teens smoke-free – Want to prevent teen smoking? Understand why teens smoke and how to talk to your teen about cigarettes. A guide from the Mayo Clinic.

Teen Smoking Prevention – PowerPoint presentation from Kellogg Community College.

CDC’s Tobacco Information and Prevention Source – Includes adolescent tobacco use and prevention.

Tobacco Fact File – Tobacco facts and information.

 

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